Joe Pulizzi over at The Content Marketing Institute recently made a terrific post about the 10 best content marketing strategies that he’s learned over the past 15 years. I have summarized his bullet points. You can read the article in its entirety here.
1. There is no silver bullet
Like everything else in life and business worth doing, content marketing takes work. And there is no “perfect content marketing system.” You have to work it out and plan and execute, using the resources you have at your disposal.
2. You can play offense or defense
Put another way, you can be active or reactive. It’s your choice: Lead the industry or be a follower (which isn’t as bad as it sounds and it’s actually great if you’re risk-averse).
3. Content marketing is the great equalizer
The internet has leveled the playing field; small-time operators can compete with large companies with full staffs. Actually, that’s crap 🙂
They can’t. But they can do very well with content marketing. You’re not really competing with the big dogs anyway.
4. You don’t have to be on all platforms
Focus on being really good at one thing before you try to replicate your efforts across all platforms (Facebook, G+, Twitter, blogging, microblogging, etc.).
5. Subscribers rule
“The money is in the list.” Need I say more? Do it now.
6. The smaller the niche the better, but being distinct is a must
By definition, it’s easier to dominate a small niche than compete in a giant industry. But either way, you must be unique. Don’t be a “me too” company.
7. Public speaking fans the flames
If you want to supercharge your content marketing efforts, get in front of large audiences. There is nothing that can compare with speaking in front of a group of industry peers.
8. With a solid strategy, content can be as easy as shooting big fish in a small barrel
Plan, then execute. This is opposite of the Fire-aim “strategy” that most people and businesses do–with anything.
9. Coordination is critical
If your organization is bigger than you, get to know all of your fellow employees. Find out what they do and how what each of you do impacts others in the org.
10. Content marketing works with — not against — other initiatives
Content marketing makes all of your other marketing efforts more effective. It’s just that simple.
Content marketing is like butter: It makes all your marketing recipes come out that much better.
For more strategic advice on content marketing best practices, read “Managing Content Marketing” by Robert Rose and Joe Pulizzi.