I just read a piece over at Search Engine Land that said this:
Quite a few of us have pushed blogging for local businesses for years, as this results in unique and often shareable content that is search engine friendly. It also creates a great basis for Twitter postings and Facebook status updates, along with other social media sites. If your business lends itself to beautiful or interesting visuals, look towards posting stuff on image sharing sites like Flickr and Pinterest.
In terms of social media, simply posting your own stuff all the time really isn’t enough. You need to be working to increase your engagement and influence, since these sorts of nebulous factors are increasingly influential with the search engines as part of the overall ranking mix.
Local businesses still need to have first laid the groundwork for their online presence by getting their business listings to show up in all of the major online business directories (such as Internet Yellow Pages) and local search engines. That can easily be done by tapping a service like Universal Business Listing or Neustar LocalEze to distribute the information to many directories (or you can simply do it manually).
Either way, once the basic listing information has been distributed, the best source for local citations — i.e., “mentions” of your business online in places that search engines may notice — will be through social media work.
So, ditch the link building! Live stress-free! Work on developing interesting stuff and engaging with your customers and with the public. Do that, and the rest will follow… naturally.
I wholeheartedly agree with most everything here, except the conclusion 🙂
Businesses should blog! Hell yeah! And you should seek out ways to get your blog posts read, share, liked, +1, etc. Of course!
And go get local business listings and citations. Yes! But build links, too! It’s not enough to do just enough. You have to crush your competitors and be ubiquitous!
I tend to agree that SMBs should not go about automated link building (forced SEO) using software (you can get into a whole lot of mess if you don’t know what you’re doing. And trust me, you probably don’t). But you can certainly build links by asking for them (reciprocal linking is okay and may not get you the “link juice” you want but better than any link juice is direct traffic, which you can get in spades), guest blogging, and commenting on relevant blogs.
SEO is alive and well today and will live on forever. It will change…but links are what the internet is all about.
What are your thoughts about this?