If you doubt that headline, look no farther than this story in the USA Today.
According to the story, social media companies are the fourth-lowest scoring with consumers after Internet service providers, subscription television companies, and airlines. The industry has a score of 71 on a 100 point scale.
Facebook scored lower than the average social media company, coming in at a whopping 67 percent, up from “south of 0” last time around (okay, seriously up from 59 percent). But that score was taken right before Facebook was outed for having tried manipulating its users’ emotions (nothing new there really, but people were pissed).
So their 67 percent score probably hit the 50s again shortly thereafter.
I, for one, don’t really fault Facebook for using their omnipotent powers of persuasion on their users. But it’s kind of funny that this is social media.