This is a great read over at http://blogs.hbr.org/cs/2013/06/quality_and_quantity_tripling.html
It talks about the idea that marketers are not creating or publishing enough content. I’m sure many marketers find it difficult to publish what they’re publishing now, only to be told that they need to publish even more! That’s daunting, of course.
Gary Vaynerchuk was quoted in the article, stating that he’s not just “doubling down on content” — in fact, he said he’s “tripling down on content.” That speaks volumes for a guy who’s been all about copious amounts of quality content.
Marketers: The gauntlet has been thrown down! Get to work. (Or hire some writers.)