Unless you’ve been living under a rock, you no doubt know that Google released another version of its infamous “Panda” search algorithm. The first time Panda was released, back in 2011, the sky fell and many SEO’s lost their minds. In fact, many are still–to this day–in rubber rooms wearing white jackets.
They do a lot of mumbling. But I digress.
So Google proceeded to inform its viewing public that it was releasing version 4.0 of Panda, back around May 20, 2014. It was to be about a 10-day rollout. Well, the shit hit the fan a few days before that, when lots of sites lost their rankings (again).
According to this Winners & Losers chart, some really big sites took some major hits to traffic. Sites that got hit really hard were press release sites. Go figure – writing “SEO Press Releases” was the big SEO gimmick of 2013. Google finally caught on.
It seems that eBay got drilled on the Penguin rollout, too, but–coincidentally–there is speculation that they didn’t suffer from the application of the Panda update so much as they incurred a penalty, presumably for their ginormous data breach that happened several months ago but that is just now getting some airplay.
But, all in all, the Earth’s 7 billion+ people are still alive. The sky hasn’t fallen just yet.