I don’t know about you, but I had a hard time wrapping my head around content curation. I wish I had this awesome content curation definition when I started doing it!
The practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than [marketers] solely creating all their content themselves.
Joe Pullizi of the Content Marketing Institute adds:
Even the smartest media companies in the world, such as The Huffington Post, The Wall Street Journal, and Mashable, produce stories that leverage other people’s content. Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.
Those two concepts, coupled together, expertly explain what content curation is.
Combine content curation with content creation, and you’ve got a one-two content marketing punch!